Practice Spotlight: Matthew Lederman, MD, and Alona Pulde, MD, LAc
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CLARITY, CONFIDENCE and CONVENIENCE
 
Dr. Matthew Lederman and Dr. Alona Pulde's expertise, passion and commitment for empowering individuals' health and for being a force forhealthcare change for all, led them to open Exsalus Health & Wellness Center in November 2008. Enhancing clarity, reviving confidence and ensuring convenience is at the heart of their work:
  • Enhancing clarity so that patients become informed participants in their health and well-being by learning to identify the misinformation delivered by our current healthcare system
  • Reviving confidence by empowering individuals, through knowledge and attained skills, so that each step of their transition to health builds upon the previous, increasing momentum towards their success
  • Ensuring convenience by simplifying the process so that patients master the secret to removing Dr Alona.jpgobstacles that may impede success.

CO-FOUNDERS 

Matthew Lederman MD, a board-certified Internal Medicine physician, received his Bachelor of Science degree in Biology at The University of Michigan where he graduated with distinction. He received his Doctor of Medicine degree at Temple University School of Medicine and completed his residency in Internal Medicine at The University of Colorado Health Sciences Center. Most recently Dr. Lederman lectured for Cornell's Certificate Program in Plant Based Nutrition, created by T. Colin Campbell, author of The China Study.

Dr. Lederman's shift to lifestyle medicine happened early in his medical career, after practicing as a hospital-based internist. "Even during my residency, I found I was not very excited about where medicine was going. It almost seemed like a joke really, patients coming back again and again whether the issue be back pain or diabetes. I couldn't see myself doing this for thirty years." Dr. Lederman then contemplated writing instead, or possibly palliative care in order to connect with patients through a difficult life experience.
 
But then it happened. "I started to find out about nutrition, reading one book after the other. My own health was begging for viable solutions as the acid reflux pill failed to really help. I decided to try a plant-based diet which for me meant eating a lot of beans since until then I had not been much of a cook. I was so fascinated with the new medical and nutritional information I was absorbing that I emailed several of the authors. One email in particular changed my life. It was to John McDougall. He responded to my query and invited me to visit his practice. I spent time with him while seeing patients and was newly enlivened about my role as a physician. Seeking to change the way chronic illness is treated with an emphasis on medication elimination and disease reversal through diet and lifestyle change, resonated with my own values. I am grateful for the honor of learning from some of the greats in this field. The potential of what medicine can offer, and achieve, is at hand."
 
Dr. Lederman and Dr. Pulde met while Matthew was working as a hospitalist in Los Angeles. Their shared interest in lifestyle medicine formed a lasting bond, personally and professionally.
 
Alona Pulde, MD, L.Ac. is a pioneer in the current health care system as she unites two powerful synergistic healing approaches-Western medicine with Chinese Medicine. This unique foundation offers patients a truly holistic approach to their health care. Dr. Pulde received her Bachelors of Science in Biochemistry at UCLA, her Masters degree in Traditional Oriental Medicine from Emperor's College in Southern California and her Doctor of Medicine degree from Albany Medical College.

Alona wanted to be a doctor from a very young age yet it was Chinese medicine that she engaged first. "In my college years I became disillusioned with medicine for not promoting health and preventive care. At the time I was volunteering for an AIDS shelter and happened to be working with an acupuncturist and learning about Chinese Medicine. I was amazed at how well I resonated with the Chinese Medical Philosophy - a much more comprehensive modality that focuses on mental, physical, and emotional well-being. While earning my master's degree in Chinese Medicine my greatest mentor encouraged me to get my MD as well."
 
"I chose family medicine hoping to open some kind of comprehensive medical center. I entered medical school disillusioned with medicine for not promoting health and preventive care, yet I was confident that I could help bridge that gap. My father's sudden death of a heart attack while I was in medical school was devastating. It made me look at life differently. Our family had grown up being attentive to our health using olive oil, eating fish and chicken, exercising, etc. But I was realizing there is so much more to it. Meeting Matt, and then learning about T. Colin Campbell and John McDougall, about plant-based nutrition, opened up a whole new, and yet intuitively familiar, world for me. It was a relief to read about doctor's working with patients to truly be well. It is now a most amazing thing to actually see patients walk in excited about what they are learning, about feeling good, about making progress. And not just easy patients either, but people with serious health issues. How can any doctor, after experiencing that, pursue any other kind of medicine?"
 
Dr. Pulde particularly focuses on women's health, pregnancy, hormone issues, etc.; why Moms may have particular problems with a vegan diet, plant-based low fat diet, and the like. She says that epidemiologically, women from other countries do not have the same hormone issues as women in the United States. Her expertise in acupuncture is also of great benefit for patients in treating arthritis, asthma, chronic back pain, common cold, fatigue, gastritis, headaches irritable bowel, sciatica and much more.
 
EXSALUS
Drs. Lederman and Pulde started their practice by providing one day home-based visits to teach people about nutrition, medical misinformation, and exercise, among other things. They say it was a great start but not financially feasible for most people, so they knew they needed to establish a center and programs that people could attend. They created the name Exsalus based on the root word Salus, which is latin for health, then added the prefix Ex for 'complete.' Exsalus speaks to offering people the opportunity to excel at reaching their complete health: mind, body and spirit. They offer comprehensive health care:nutrition education, therapeutic lifestyle modifications including diet, fitness, as well as emotional and mental well-being, in a warm, tranquil and healing environment. Dr. Pulde explains: "Our goal is to spend time with patients, identifying obstacles to health, addressing concerns and overcoming barriers. Monitored participation with physician supervision in one of our designed programs tailored to the individual's need is the ideal for optimum success, yet shorter personal clinic visits are also available."
 
HEALTH PROGRAMS
As patient advocates, Exsalus staff educates patients regarding their particular medical concern, assists them in recognizing obstacles to health and works with them to overcome those hurdles regarding issues from weight to reversing heart disease, to eliminating the need for medications; i.e. to attaining the vitality they desire, and deserve. Exsalus' health programs include:
  • Two 'intensive' options: Option #1: Clinic program which includes thorough evaluation by Dr. Lederman or Dr. Pulde, comprehensive medical history review, detailed diet analysis, nutrition and lifestyle education, psychological/motivational support, book and DVD on the benefits of a plant-based diet and personalized resource binder with tips and strategies for success. Option #2: Home-based, practical starter kit which includes practical application by Dr. Lederman or Dr. Pulde, nutrition and lifestyle education, hands-on help to rid your pantry and refrigerator of unhealthy foods, learning to read labels, a shopping lesson as to how and where to buy healthy foods, cooking lesson to demonstrate how easy and tasty healthy cooking can be. Option 2 does not include any medical evaluation.
  • Office Visits
  • Massage
  • Acupuncture
  • Phone Education is done in one hour segments, with the number of conversations to be determined as needed. Patients need to fill out a Preliminary Assessment Form in advance of their consult and also forward any recent blood work and pertinent medical information. Note: unless first seen by one of their doctors, phone consults are for educational purposes only and do not include medical advice.
  • Cooking Classes address the fact that one of the most frustrating aspects of changing our diets is feeling limited in the foods we can get and enjoy. Exsalus Health & Wellness Center is excited to be offering cooking classes and/or food preparation to turn that frustration into exhaltation. "We feel that healthy eating and satisfyingly delicious meals are not mutually exclusive," exclaims Dr. Pulde. "Keeping your taste buds satisfied and your stomach content is a key to obtaining and maintaining health. Teaching patients about healthy substitutes for their favorite foods AND how to prepare these dishes easily is essential to their success."
  • Weekly Group Meetings are another vital component. "Developing a community of support is essential to success. Community is the glue that hold together the newfound clarity, confidence and convenience people have obtained. As such, we encourage them to attend our weekly meetings to come see old friends or make new ones, share successes as well as frustrations, learn new recipes and stay motivated. There is a nominal $5 fee if patient has been through a program and $15 if they have not."

Exsalus also offer seminars, lectures and events to stay visible and make their services accessible. Currently they do not offer 'Group Visits/Digmas' though they may in the future.

TOOLS FOR SUCCESS
Exsalus utilizes a Personalized Daily Nutritional Analysis whereby the patient answers questions such as: Do you need "supplements" in your diet? Are you worried that you are not getting enough protein? Cost to have an assessment done is $95 for a full analysis of an average day of meals, % of Daily Reference Intake (DRI's) met, and how to meet any theoretical deficiencies with whole foods. They also give patients a list of potential symptoms of deficiencies and other helpful informations as appropriate. Patients can find the Nutritional Assessment Form document on the Exsalus website.
 
The Analysis will inform the patient about: 1) What % of the recommended intake they are achieveing for Vitamins: A, Folic Acid, B1/thiamine, B2/niacin, B5/pantothenic acid, B6/pyridoxine, B12/cobalamin, C, D, E, and K; 2) What % of the recommended intake they are achieving for Minerals: calcium, copper, iron, magnesium, manganese, phosphorus,  potassium, selenium, sodium and zinc; 3) What % of the recommended intake they are achieving for Fats: Omega 3 fatty acids as well as their Omega 3 to 6 ratio; 4) What % of the fat the patient consumes is saturated, mono, poly or trans; 5) What % of the Definitely Safe Intake (DSI) of each of the 8 essential amino acids they are getting; 6) Total amount of fiber in their diet; 7) Total amount of calories in their diet. 8) "Supplement" recommendations-supplementing with foods that are higher in what they need.
 
If a patient is not meeting the recommended daily intake for a particular nutrient, they are given a list of foods higher in that nutrient and recommended quantity to meet 100% of the recommended intake, being clear that recommendations are based on available population studies and that results should be used strictly as a rough estimate of how well the person is meeting their nutrition requirements. Exsalus is clear that unless applicants have a professional doctor/patient relationship with Exsalus, they should address their specific nutritional adequacy concerns with their personal physician. Sample assessments can be found on the Exsalus website.
 
PROGRAMMED for SUCCESS
"We offer our LM patients several options from a 2 hour consultation with the doctor, to our other Health Programs geared for 1, 2 or 3 months (which includes the 2 hour consultation with follow-up hours from 2 to 6 to 10 respectively.) People need time to learn the new language/vocabulary of health, learn about nutrition and satisfying meals, as well address obstacles and receive reinforcement of their effort," Lederman explains. "Compliance increases with continued visits and monitoring. Patients who undergo one of our programs get a free visit one year following completion of that program to monitor where they are." Patients' initial labs (including Cholesterol, ESR, Vitamin D, Vitamin B-12, etc.) are drawn on week 0 and then a follow-up panel at a later date if enrolled in one of the programs. Patient's Optimum Health Continuum is reviewed each week along with objective data taken at the clinic: Dietarty compliance, exercise-stretching, flexibility, resistance; Caffeine, tobacco, sleeping habits, measure of deprivation; Wt, BP, pulse, subjective energy score.
 
STAFF
Dr. Lederman and Dr. Pulde collaborate with independent contractors who are expert in their field--for cooking classes as well as contractors to help with public relations and marketing, is vital. Staff notes that "reaching out to professional societies, local organizations, and other health practitioners is a must."
 
MAKING ENDS MEET IS POSSIBLE
As a fee-for-service facility, Exsalus currently operates on a cash basis, with the exception of Dr. Pulde's acupuncture services when covered by the patient's health insurance. In those cases, Exsalus submits paperwork for the patient. Exsalus does provide a 'super bill' for patients to submit to their insurance for any lifestyle medicine services for possible reimbursement. Some patients utilize a Health Savings Account to maximize their resources. A "Buddy Team" discount is also available whereby two patients who come together will get 15% off each for whatever program they sign up for. Dr. Pulde explained further: "Of course fees vary depending on what service is rendered. Our main focus is to promote LM and reach as many people as possible. We therefore offer payment plans and work with patients to make the fees manageable for them. Our overhead is low so even while starting off we can make ends meet. Ultimately, once our patients are exposed to our program, they all feel the money is well worth it!"
 
PUBLIC RELATIONS/MARKETING
Dr. Lederman admits that it is not easy to keep getting the word out about the Center and about people's options for complete health. "People who do this work are passionate. We continuously offer free lectures-with healthy snacks, make phone calls, send emails. If you've been taught all your life that English is a healthy language and then all of a sudden you are told that a whole new language is what's good for you, it takes time for people to hear it and embrace it. A health & wellness center like this can be done; doctors can start to make changes as to how they serve their patients, utilizing Lifestyle Medicine, but they have to be really determined, and must be living it themselves." Lederman and Pulde's book about Exsalus Health Programs is due out this November. Yet untitled, it is about "Exsalus Health Program: a quick and easy guide to achieving your optimum health that provides the foundation needed to lose weight and reverse disease."
 
UPCOMING DOCUMENTARY
A documentary based on T. Colin Campbell, John Esselstyn, and John McDougall's work and the evidence of Lifestyle Medicine, is in production right now. Brian Wendell is Executive Producer; Lee Fulkerson is writing and directing it. One of the story lines in the film is where they tracked Drs Lederman and Pulde and two patients following their program.
 
FUTURE OF LIFESTYLE MEDICINE
Dr. Lederman reiterated the importance of supporting one another in this work. "Guidance from others in the field of Lifestyle Medicine is important to the success of each LM practitioner. I look forward to working closely with ACLM to keep the momentum going."
 
 
 
ACLM Disclaimer: Our Practice Spotlights are intended to provide examples of Lifestyle medicine in practice. We recognize that Lifestyle Medicine practices vary widely, and inclusion in Practice Spotlight is not intended to imply official endorsement of individuals or practices.